Advancements in digital communications, self-publishing and distribution platforms have paved the way for a relatively new facet of marketing – content marketing. This form of outreach is centered around the creation and distribution of content to attract prospects, affirm brand loyalty and gain recognition as an industry expert and thought leader. It is also a crucial component of search engine optimization (SEO), which determines how high you place in search engines like Google for certain keywords.
Nearly all Aker Ink clients integrate traditional PR with some form of content marketing. Together, these tactics can powerfully tell any story and penetrate any audience.
Effective content marketing goes beyond the development of communications. It serves as a strategic effort to grow awareness and educate target audiences. Our process:
We can make your brand shine and customers sing. The message, the look, the delivery – they can all impact the bottom line. See what we can do for you.