Newsroom

How to Grow Your Email List Organically

As part of creating a stellar newsletter strategy, you need to build a high-quality email list. These days it’s easy to purchase a large email list that appears to be targeted, but this falls into the “too good to be true” category. Paid lists are almost always ineffective, untargeted and full of bunk addresses. Mass distributions to such lists can result in an abundance of SPAM reports and unsubscribes, which could potentially blacklist your domain from the email marketing provider. When it comes to a successful email marketing campaign, the quality of your list, rather than size of it, wins every time. Keeping that in principle in mind, how do you grow your email list organically, without paying for it? Your email list should consist of...

National Telehealth Company Taps Aker Ink for Public Relations Strategy and Content Marketing

Telehealth provider MeMD, which covers millions of members nationwide, has tapped Aker Ink for public relations strategy and content marketing to help promote the company’s innovative technology, business model, healthcare offerings and expertise to businesses and consumers nationwide. “MeMD is like a best-kept secret on the national stage. We will help the company greatly increase awareness among target audiences, and develop a plan to support business development goals,” said Aker Ink President Andrea Aker. MeMD provides cost-effective and convenient online primary care and therapy visits to individuals around the country. The company is presently focused on growing its business solutions, which help companies of all sizes augment their benefits packages, curb rising healthcare costs and improve productivity. Aker Ink will focus on brand messaging, media outreach, awards and...

Andrea Aker Launches Aker Ink Scholarship for ASU Journalism Students

With much pride and joy, I’m excited to announce I have launched an annual scholarship for students at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. Starting in 2018, the $1,000 Aker Ink Scholarship will be awarded to a sophomore, junior or senior who studies journalism or public relations, maintains good grades and is active in the community or extra-curricular activities. The idea has been brewing for several years as a way to pay it forward, showing appreciation and gratitude for the gifts I received as I pursued a career in journalism. I earned a Bachelor of Arts in Journalism from the University of Arizona with the help of numerous scholarships from the school and Corporate America, and a Master of Mass Communications...

Horticulture Lighting Manufacturer Taps Aker Ink for PR, Marketing Strategy

Phoenix-based ProGrowTech, a manufacturer of LED lighting systems for commercial horticulture operations, tapped Aker Ink for integrated public relations and marketing strategy to help position the company’s innovative technology, design, value proposition and unmatched customer service in highly competitive, high-growth markets. ProGrowTech helps growers increase profitability, yield and energy efficiency with its LED lighting systems – much-desired qualities within general horticulture as well as the burgeoning medical cannabis industry. Aker Ink will help get the word out to key markets. “ProGrowTech has all the ingredients of a market leader – expertise, experience, resources and a superior product and service,” said Aker Ink President Andrea Aker. “Our goal is to help them effectively tell their story and communicate their value across a number of platforms that their target...

What Not to Do: 5 Things Reporters Hate

In order to conduct media outreach effectively, it’s essential to build meaningful relationships with reporters. As with any relationship, there is a give-and-take aspect. You shouldn’t ignore the reporter’s interests and needs as you seek to accomplish your own goals. Journalists are just as busy, if not busier, than you are. They also receive hundreds of emails each day from companies looking for coverage, the majority of which are untargeted and self-serving. Reporters have become more vocal about the habits that get on their nerves when working with sources and inexperienced PR teams. The following issues tend to be universal: Not respecting their time Media relations is a two-way street. Respecting a reporter’s time is a key building block for strong media relationships. Reporters work on tight deadlines and...

First Steps for Your Company’s Newsletter Strategy

It’s safe to say you are likely subscribed to a variety of email lists from clothing stores and media outlets to professional associations and other companies you do business with. Email marketing is among the most cost-effective and trackable tactics that business owners can utilize, thanks to the fact that most of us are glued to mobile devices and email 24/7. Think about which newsletters you open and read regularly. What do you like about them? Is the content tailored well to your interests, and does the brand consistently send information that is relevant to you? You can incorporate those strategies into a newsletter for your company. An effective company newsletter accomplishes the following: Creates a consistent touchpoint with clients, prospects and other target audiences Keeps your...

How to Build Beneficial Media Relationships as a Spokesperson

Taking on the role of media spokesperson is no small task. As your relationship with the media develops, you may find yourself talking with journalists relatively often depending on current events or notable happenings in your industry. You likely have expectations regarding your interactions with the media: a journalist will interview you and write a story that presents you and your company in a positive light. However, it’s important to understand what the journalist expects of you as a spokesperson. Journalists are looking for an objective source who will provide expertise about an issue or trend that’s relevant to their audience. Ideally, you will meet somewhere in the middle. Being an effective spokesperson will result in better relationships with journalists and, as a result, an increased likelihood...

4 Ways to Build an Audience with Blogging

A blog is often the core of a content marketing strategy, and can be a useful tool to showcase your company’s expertise and build a reputation as a thought leader in your industry. The internet is home to more than 300 million blogs (Tech.Co, 2017), so reaching your target audience isn’t as easy as publishing a few posts and crossing your fingers. While your content marketing strategy can include a variety of content such as case studies, white papers and infographics that can help you reach a wider audience, a blog is a great place to start. In order to optimize your ranking in search engine results and, by default, reach more readers, you must provide quality content that interests them and keeps them coming back....

How to Ensure Your Media Interview is a Success

While you likely don’t remember most of the interviews you’ve seen (or read) that went well, you probably remember at least a few that went badly. Negative outcomes in media interviews may stem from a lack of preparation and can affect the way you and/or your company is presented in the final piece. It’s important to understand how to work with journalists so you can build a long-term, mutually beneficial relationship. Preparing for an interview will help you polish your messaging so you provide the journalist with the best information in a clear, concise way. While we recommend an in-depth media training to educate your team about the ins and outs of working with the media, these tips are a good place to start. Do your research. What...

Aker Ink Celebrates 10 Exciting Years in Business

It’s with pride, appreciation and excitement that Aker Ink announces its 10-year anniversary. Aker Ink officially launched in 2007, a few months shy of the housing crash that marked the Great Recession. As many small businesses floundered and the media landscape underwent an unrivaled shift, Aker Ink pushed forward, adapting its offerings and providing the highest level of service no matter the challenge. This mindset and flexibility enabled the company to thrive throughout the recession and well into the economic recovery. Many businesses that sought out Aker Ink for public relations and marketing communication services during these early years remain with the company today, and are experiencing the myriad benefits and growth that accompany consistent and credible outreach. Aker Ink President Andrea Aker is grateful for the...