Newsroom

5 Goals of a Press Release

The press release is a reliable PR tool that was once one of the only ways to let the world know about important company news. But times have changed for this seemingly ubiquitous communication tool! These days, the digital media landscape offers numerous online platforms companies can use to maximize each press release beyond traditional media outreach. Yet despite these opportunities, many companies still use press releases ineffectively. In this age of both instant and constant communication, there’s a debate raging about whether press releases are obsolete. We don’t think so—if you create thoughtful, well-researched releases and distribute them to a targeted group of journalists, they can be a useful tool in an integrated communications campaign, far transcending the simple information conveyance tool for which they...

Do You Make These Common SEO Mistakes?

Search Engine Optimization (SEO) is a facet of marketing that focuses on increasing your company’s visibility in organic (non-paid) search engine results. In a time when 81% of consumers turn to a search engine before making a purchase (MineWhat.com, 2014), it’s essential to have an SEO strategy in place. The goal of an SEO strategy is to make your website attractive to search engines so it appears in search results when users seek out information that’s relevant to your company. In reality, a lot of organizations struggle with effectively implementing SEO basics, which can negatively impact an entire marketing initiative. Common SEO mistakes include: You don’t have a content strategy. Whether you create monthly, quarterly, or annual content calendars and strategies, the planning process will ensure you provide...

Taylor Holmes Joins United Way Young Professionals Group

Aker Ink Account Coordinator Taylor Holmes was recently accepted as an ambassador for Generation United, Valley of the Sun United Way’s young professionals group. As an ambassador, Taylor will help educate and engage young professionals in United Way’s work in the Phoenix metro area. This includes planning and hosting fundraising events in the community, recruiting teams for the group’s annual scavenger hunt in Phoenix and working with United Way’s local executives to help increase outreach to key groups of young people. Learn more about Generation United here....

6 Effective Marketing Tactics for Financial Services Companies

While gaining great traction and opportunity in recent years, financial brands are still fragile following the Great Recession. According to the Edelman’s Trust Barometer, roughly half of American consumers do not trust the financial services industry (2016). So how can financial companies regain trust? A thoughtful marketing strategy is a great place to start. Purposeful, targeted messaging can help improve your clients’ and prospects’ perceptions of the industry. There are many tactics at your disposal, and different industries find success by implementing different combinations of these tactics. Financial services companies tend to experience the greatest success using the following: 1. A website – Your website serves as the home base for all communications – it’s an informational hub that clients and potential clients rely on to learn about...

Aker Ink Website Wins AZIMA TIM Award for Top Business Website of 2017

Each year, the Arizona Interactive Marketing Association’s (AZIMA) TIM Awards recognize Arizona’s top digital marketing professionals for successful campaigns and innovation. Aker Ink was honored among the group, taking home the 2017 TIM Award for best Business Website for its recent revamp of the Aker Ink site. Aker Ink collaborated with strategic partner Effusion Design to design and program the site, which was launched in February 2017. “We wanted the site to make a bold, modern statement that is memorable, easy to read and navigate, and pique the interest of prospective clients. It allows our brand, capabilities and expertise to shine,” said Aker Ink President Andrea Aker. “Pop art” imagery was used to communicate the company’s approach to implementing PR campaigns – which blends traditional and modern communication...

Taylor Holmes Joins Aker Ink Team as Account Coordinator

Aker Ink recently welcomed Taylor Holmes to the team as an account coordinator. She will lend her skills to the execution of integrated PR campaigns for companies in the professional services, financial services, legal, health care and manufacturing industries. Taylor is a graduate of Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, and Barrett, the Honors College at ASU, where she earned a Bachelor of Arts in journalism and a Master of Mass Communication. She was recognized as the Outstanding Public Relations undergraduate upon graduation. Taylor brings agency experience in construction, finance and nonprofit public relations. During her time at the Cronkite School, she conducted research on social media strategy and worked with student teams to implement strategic PR campaigns in the Cronkite PR...

Aker Ink Supports Valley Philanthropy Through “Fast Pitch” Sponsorship

Aker Ink is proud to sponsor Social Venture Partners Arizona (SVPAZ)’s Fast Pitch program for the second year. Fast Pitch is our opportunity to connect #beyondphilanthrophy with nonprofits in our community. Fast Pitch is a community program that engages Valley nonprofit leaders, students and social entrepreneurs who are creating real and lasting impact in Maricopa County. The program trains leaders to powerfully communicate their story, and connects them with influential business and community leaders, who can help them achieve their goals. These organizations are selected to participate based on their innovative approaches to creating social change and their potential for significant positive community impact. For two months, they receive training and mentoring from volunteer business professionals on how to succinctly and powerfully tell their story. The program culminates...

Pinnacle Financial Advisors Taps Aker Ink for Comprehensive Marketing, PR Services

Pinnacle Financial Advisors, a financial planning and investment advisory firm in Tempe, Ariz., called upon Aker Ink to help the team spread word about the depth of its financial services, and to differentiate itself from a competitive pack with differing values and expertise. “The knowledge base and attention to detail is incredible at Pinnacle, yet it can be difficult to communicate such a high level of expertise in a crowded marketplace where others make similar claims,” said Aker Ink President Andrea Aker. “Our goal is to create a distinct and memorable brand, unravel jargon in a meaningful way, and help individual team members build their reputations and strategic relationships.” Aker Ink initiates the process with a strategic planning phase, and then develops a marketing infrastructure to support...

Arizona Republic Honors Andrea Aker as Top Entrepreneur Under 35

Each year, The Arizona Republic compiles a list of the Valley's Top Entrepreneurs Under 35 - those who display innovation, promise, creativity and great success within their industries. This year, Aker Ink President Andrea Aker (34) was honored among the group for growing a PR and marketing agency that delivers superior results with a team that thrives on challenging projects. Read the full story. In 2014, Az Business honored Andrea among the top business leaders under 40. She founded Aker Ink in 2007.  ...

Professional Beauty Association Taps Aker Ink for PR, Marketing Support

The Professional Beauty Association, the country's largest and most inclusive trade organization representing the beauty industry, recently tapped Aker Ink to provide a PR and marketing communication support to help build awareness among beauty professionals in key markets. Aker Ink will help with media outreach, collateral development, copywriting and overall communications strategy....