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6 Effective Marketing Tactics for Financial Services Companies

While gaining great traction and opportunity in recent years, financial brands are still fragile following the Great Recession. According to the Edelman’s Trust Barometer, roughly half of American consumers do not trust the financial services industry (2016). So how can financial companies regain trust? A thoughtful marketing strategy is a great place to start. Purposeful, targeted messaging can help improve your clients’ and prospects’ perceptions of the industry. There are many tactics at your disposal, and different industries find success by implementing different combinations of these tactics. Financial services companies tend to experience the greatest success using the following: 1. A website – Your website serves as the home base for all communications – it’s an informational hub that clients and potential clients rely on to learn about...

Aker Ink Website Wins AZIMA TIM Award for Top Business Website of 2017

Each year, the Arizona Interactive Marketing Association’s (AZIMA) TIM Awards recognize Arizona’s top digital marketing professionals for successful campaigns and innovation. Aker Ink was honored among the group, taking home the 2017 TIM Award for best Business Website for its recent revamp of the Aker Ink site. Aker Ink collaborated with strategic partner Effusion Design to design and program the site, which was launched in February 2017. “We wanted the site to make a bold, modern statement that is memorable, easy to read and navigate, and pique the interest of prospective clients. It allows our brand, capabilities and expertise to shine,” said Aker Ink President Andrea Aker. “Pop art” imagery was used to communicate the company’s approach to implementing PR campaigns – which blends traditional and modern communication...

Taylor Holmes Joins Aker Ink Team as Account Coordinator

Aker Ink recently welcomed Taylor Holmes to the team as an account coordinator. She will lend her skills to the execution of integrated PR campaigns for companies in the professional services, financial services, legal, health care and manufacturing industries. Taylor is a graduate of Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, and Barrett, the Honors College at ASU, where she earned a Bachelor of Arts in journalism and a Master of Mass Communication. She was recognized as the Outstanding Public Relations undergraduate upon graduation. Taylor brings agency experience in construction, finance and nonprofit public relations. During her time at the Cronkite School, she conducted research on social media strategy and worked with student teams to implement strategic PR campaigns in the Cronkite PR...

Aker Ink Supports Valley Philanthropy Through “Fast Pitch” Sponsorship

Aker Ink is proud to sponsor Social Venture Partners Arizona (SVPAZ)’s Fast Pitch program for the second year. Fast Pitch is our opportunity to connect #beyondphilanthrophy with nonprofits in our community. Fast Pitch is a community program that engages Valley nonprofit leaders, students and social entrepreneurs who are creating real and lasting impact in Maricopa County. The program trains leaders to powerfully communicate their story, and connects them with influential business and community leaders, who can help them achieve their goals. These organizations are selected to participate based on their innovative approaches to creating social change and their potential for significant positive community impact. For two months, they receive training and mentoring from volunteer business professionals on how to succinctly and powerfully tell their story. The program culminates...

Pinnacle Financial Advisors Taps Aker Ink for Comprehensive Marketing, PR Services

Pinnacle Financial Advisors, a financial planning and investment advisory firm in Tempe, Ariz., called upon Aker Ink to help the team spread word about the depth of its financial services, and to differentiate itself from a competitive pack with differing values and expertise. “The knowledge base and attention to detail is incredible at Pinnacle, yet it can be difficult to communicate such a high level of expertise in a crowded marketplace where others make similar claims,” said Aker Ink President Andrea Aker. “Our goal is to create a distinct and memorable brand, unravel jargon in a meaningful way, and help individual team members build their reputations and strategic relationships.” Aker Ink initiates the process with a strategic planning phase, and then develops a marketing infrastructure to support...

Arizona Republic Honors Andrea Aker as Top Entrepreneur Under 35

Each year, The Arizona Republic compiles a list of the Valley's Top Entrepreneurs Under 35 - those who display innovation, promise, creativity and great success within their industries. This year, Aker Ink President Andrea Aker (34) was honored among the group for growing a PR and marketing agency that delivers superior results with a team that thrives on challenging projects. Read the full story. In 2014, Az Business honored Andrea among the top business leaders under 40. She founded Aker Ink in 2007.  ...

Professional Beauty Association Taps Aker Ink for PR, Marketing Support

The Professional Beauty Association, the country's largest and most inclusive trade organization representing the beauty industry, recently tapped Aker Ink to provide a PR and marketing communication support to help build awareness among beauty professionals in key markets. Aker Ink will help with media outreach, collateral development, copywriting and overall communications strategy....

Aker Ink Sponsors 2016 Fast Pitch Event Supporting Local Nonprofits

Fast Pitch, affectionately known in the Arizona business and philanthropic worlds as “American Idol with a soul,” is a two-month-long training and mentoring program created by Social Venture Partners Arizona. It helps local nonprofit leaders sharpen their social impact and business plans, and trains them to succinctly and powerfully “pitch their passions.” The program culminates as a public event March 1, 2016 at the Scottsdale Center for Performing Arts, where eight finalists take the stage to answer a critical, complex and highly entertaining question: How can you change the world in three minutes? Aker Ink is among the 2016 competition sponsors. "Fast Pitch provides nonprofit leaders with critical skills that are essential to increasing brand awareness and ultimately to generating funding," said Aker Ink President Andrea Aker....

Healthcare Disrupter Taps Aker Ink for Integrated PR and Marketing Ahead of National Expansion

Redirect Health, a company providing entrepreneurial and forward-thinking businesses with affordable healthcare plans, is bucking the industry status quo. It eliminates waste and unnecessary administration that have become commonplace in the existing healthcare and insurance systems, enabling employers to save significant money. Ahead of national expansion, Redirect Health has tapped Aker Ink to execute integrated PR and marketing campaigns to increase brand awareness and drive new client acquisition. Aker Ink is focusing efforts on media relations, trade association outreach, digital marketing and email marketing....