Public Relations

Every company has a story, yet who really knows your story? Communicating in the public eye is both an art and science – and your strategy needs to be executed with care and creativity.

 

An effective PR strategy builds your reputation through media outreach. This is different than advertising in which you pay for placement (paid media). With an “earned media” strategy, we focus on storytelling, relationship-building and thought leadership within the “news.”

  • Integrated: We do not execute PR campaigns in silos and chase media opportunities that do not ultimately meet the business’ higher objectives – objectives like driving new prospects or building a brand among specific industry players. We ensure PR efforts are synched to other marketing and business development initiatives.
  • Media Experts: Our team members, including former journalists, are experts at landing stories and building relationships with media outlets at the local, national and trade levels. We have many established relationships and intimately know best practices, the value of “newsworthiness,” and what’s really important (and not important) to journalists covering your industry.
  • Targeted: Every company has different goals and target audiences. For some, it’s most effective to be on TV or on the cover of a daily newspaper. For others, it’s more prudent to communicate within a niche industry publication or blog. We don’t follow a “flash over function” approach – we target media that will help you achieve business goals.
  • Beyond Media: While media relations and PR go hand-in-hand, we also pursue other tactics to tell your story and build your brand such as speaking engagements, recommendations for community involvement, stakeholder engagement or targeted social media campaigns.

Media

Press Releases
Targeted Media Pitching
Media Training

Community

Speaking Engagements
Awards & Recognitions
Community Involvement

Social Media

Networking
Management
Advertising

Digital

Content Marketing
Email Marketing
Websites

Explore Your Options

We can make your brand shine and customers sing. The message, the look, the delivery – they can all impact the bottom line. See what we can do for you.

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