Cause Marketing: By the Numbers
Consumers in the U.S. are attracted to brands and companies that are known for developing cause-related relationships, as shown in the 2007 Cone Case Evolution Study:
86% want to have businesses in their communities that are committed to social issues
66% want to invest in companies committed to social issues
30% have told a family member or friend about a product or company after hearing about a company’s commitment to social issues
Learn more in Benefits of Cause Marketing: How Businesses Can Grow with Charitable Partnerships
Published on Suite 101 by Andrea Aker
Community Relations & Cause Marketing
Who knew giving back could feel this good! Companies that support the communities in which they operate have additional opportunities for growth and brand development.
We can help you reach out to community organizations that resonate with your company mission and culture, and then leverage the mutual benefits of developing such partnerships.
There are many social service and charitable non-profits that rely on the generosity of local businesses and residents in order to provide essential services to the people who need it most in our communities. Companies that actively support these organizations are admired by customers, competitors, employees and the public at large. The goodwill enhances a brand’s credibility and exposes the business to new customers. In fact, many consumers cite community involvement as a major contributing factor to switching brands.
There are numerous ways businesses can reach out to their communities:
- Fulfill a corporate sponsorships
- Donate in-kind goods or services
- Create an office donation pool
- Serve on a Board of Directors, advisory board or supporting committee
- Volunteer time and labor
- Encourage and incent employees to become involved in the community
- Host community events at the corporate headquarters or satellite office
CONTACT US to find out how community relations fits into your marketing plan.