Cause Marketing: By the Numbers
According to a 2007 Cone Case Evolution Study, U.S. consumers are drawn to companies that are known for developing and promoting cause-related relationships:
• 86% want to have businesses in their communities that are committed to social issues
• 66% want to invest in companies committed to social issues
• 30% have told a family member or friend about a product or company after hearing about a company’s commitment to social issues
Learn more in Benefits of Cause Marketing: How Businesses Can Grow with Charitable Partnerships
Community Relations & Cause Marketing
Giving back is simply good business. Companies that support the communities in which they operate have additional opportunities for growth and brand development.
We can identify community organizations that align with your company's mission and culture, and then develop a plan to leverage the mutual benefits of developing such partnerships.
There are many social service and charitable non-profits that rely on the generosity of local businesses and residents in order to provide essential services to the people who need it most. Professionals who actively support these organizations are admired by customers, competitors, employees and the public at large. The goodwill enhances a brand’s credibility and exposes the business to new customers.
There are numerous ways businesses can reach out to their communities:
- Fulfill a corporate sponsorships
- Donate in-kind goods or services
- Create an office donation pool
- Serve on a Board of Directors, advisory board or supporting committee
- Volunteer time and labor
- Encourage and incent employees to become involved in the community
- Host community events at the corporate headquarters or satellite office
CONTACT US to find out how community relations fits into your marketing plan.