Media Training with AKER INK
Landing the interview is only part of the job. You then get one shot to sell your key points in an engaging and professional manner. Your presence, word choice and demeanor can all affect your brand and reputation.
Andrea Aker is an experienced media trainer who can help you establish credibility and become a regular source in the news. Learn how to develop a rapport, speak with purpose, control your physical presence and break nervous habits.
To learn more, visit:
How to Prepare for a News Interview
Strategic Media Relations
All press coverage is not created equal. Media outreach needs to be targeted and consistent in order to create sustained success. This is a challenge for businesses now more than ever as the news industry is in the midst of an unrivaled transition. A journalistic expertise is crucial to placing stories, and we possess the latest tools, insider’s knowledge and established relationships to generate results.
The third-party endorsements of journalists are valued by consumers far more than paid advertisements and other controlled messages. If executed correctly, media relations can serve as a primary business driver. Among the many benefits:
- Be recognized as an expert in your field
- Reach out to new customer bases
- Reinforce a corporate or personal brand
- Educate your audience
- Create a competitive advantage
- Introduce a new product or service to the public
Andrea Aker has an added advantage when working with the media: first-hand knowledge of what journalists need and want. Prior to entering the public relations field, Andrea worked as journalist, successfully traversing the print, broadcast and online news mediums. This isn’t a common path for most journalists, as each medium requires a different skill set and temperament to master. This training provides an invaluable edge.
CONTACT US for a free consultation. We'll show you how media relations fits into your overall marketing strategy.