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Online Marketing

The web has forever transformed the way people gather and distribute news. Consumers now expect businesses to establish an online presence that’s anchored by a professionally designed, functional website. Companies that skimp in this area put their credibility at serious risk.

A website is be one of the most valuable investments a business will make. It’s the frontline of the brand and serves as a 24-hour storefront. Your customers will gauge the quality of your products or services by the aesthetics of your site.

From a PR and marketing perspective, a company website is central to the infrastructure of nearly any campaign. Most strategies are designed to drive a targeted audience to the website, such as customers, journalists and social media explorers.

Online marketing services include:

Website Design & Development
Aker Ink works closely within a trusted network of respected designers and developers who create beautiful and functional websites, eNewsletters, eBooks, webcasts and more.

Website Content Consultations
Businesses need websites with layouts that can easily incorporate new content as the company evolves. There are many website designers who only evaluate a company’s current needs, and as those needs change, lengthy and costly revisions are needed to develop a new layout.

Aker Ink clients who use an outside web vendor can take advantage of website consultations to ensure the site is designed to grow with the company. She has saved her clients thousands of dollars by suggesting tweaks to the copy, images, navigation, layout and additional elements that impact usability and readability. In addition, we can provide suggestions for content management systems that allow you to update your site on your own.

Online Newsrooms
Businesses can maximize their media relations and social media outreach with online newsrooms on their company websites. These serve as hubs to organize and post content that’s developed for PR campaigns, such as press releases, social media releases, awards, news articles, multimedia, blog posts, speeches, presentations and more. Optimized online newsrooms provide an added value to customers, prospects and journalists - all while increasing overall website traffic.

SEO (Search Engine Optimized) Copywriting
The word choice and structure of your website copy can affect how your website appears in online searches engines like Google and Yahoo!. We can created optimized content so potential customers are more likely to find you.

eNewsletters
eNewsletters contain educational, informational and promotional content that is targeted to a specific audience. They are effective for retaining customers and developing long-term relationships. We can develop the eNewsletter, accompanying strategy and reporting statistics.

Andrea Aker’s in-depth knowledge of website design, development and online marketing strategy sets her apart from most public relations professionals. While many PR practitioners can spout the basic elements of a site, Andrea understands how the front and backend operations of websites, blogs and electronic communications relate to the overall success of a PR or marketing campaign. She is able to develop a long-term strategy for growth that integrates all PR and social media functions.

CONTACT US for a free consultation.