Do You Need a New WEBSITE?
8 Questions to Assess Your Website's Effectiveness:
1. Does the content accurately describe your current service and product offerings?
2. Does the look and feel accurately portray your company’s brand?
3. Can new visitors easily navigate to the contact information, key services and “about us” pages?
4. Does the website utilize multimedia such as video or webinars?
5. Are you regularly monitoring data from a tracking and reporting system?
6. Does the website contain a designated press section or an online newsroom?
7. Are you cross promoting your website with social media networks?
8. Do the images, header and design elements have a modern look and feel?
If you answered “no” to at least four questions, you should consider the benefits of a new site.
Contact us to discuss your options.
Online Marketing
In today's digital world, your customers expect you to have an online presence anchored by a sleek, functional website. How are you driving visitors to this 24-hour storefront? Are you taking advantage of the latest online tools? Companies neglecting the digital realm put their credibility at risk.
A website is one of the most valuable investments a business will make. The 24-hour storefront serves as the first step in the sales process.Your customers will weigh the quality of your products or services by the aesthetics and usability of your site.
We can develop a credible, eye-catching site that aligns with your goals and attracts new customers. We also provide ongoing support to increase your online presence and boost traffic.
Online marketing services include:
Website Design & Development
Aker Ink works within a trusted network of respected designers and developers who create beautiful and functional websites, e-mail templates, e-books, webcasts and much more.
Website Content Consultations
Businesses need flexible website layouts that can be altered easily as goals or directions evolve. Many designers only evaluate a company’s current needs. As those needs change, lengthy and costly revisions can drain your budget.
Aker Ink clients who use an outside web vendor can take advantage of website consultations to ensure the site is designed to grow with the company. Andrea Aker has saved her clients thousands of dollars by suggesting tweaks to the copy, images, navigation, layout and other elements that impact usability and readability. In addition, she can provide suggestions for content management systems enabling you to update your site on your own.
Online Newsrooms
Businesses can maximize their media relations and social media outreach with online newsrooms embedded on their company websites. They serve as hubs to organize and post content developed for PR campaigns such as press releases, social media releases, awards, news articles, multimedia, blog posts, speeches, presentations and more. Optimized online newsrooms provide an added value to customers, prospects and journalists - all while increasing overall website traffic.SEO (Search Engine Optimized) Copywriting
The word choice and structure of your website copy can affect how your website appears in online searches engines like Google and Yahoo!. We can created optimized content so potential customers are more likely to find you.E-mail Communications
Increase your online presence with e-mail newsletters, invitations, promotions, countdowns and more. We can develop the concept, template, messaging, distribution strategy, and provide traffic and reporting statistics.
Andrea Aker’s in-depth knowledge of website design, development and online marketing strategy sets her apart from most public relations professionals. While many PR practitioners have general knowledge of basic website elements, Andrea understands how the frontend and backend operations relate to the overall success of a PR or marketing campaign. She is able to develop a long-term strategy for growth, integrating PR and social media tactics.
CONTACT US for a free consultation.