Business Blogging Benefits
Blog use has exploded in recent years. Many individual bloggers have acquired tens of thousands of loyal followers, rivaling the circulation of traditional news organizations and even wooing their visitors. Businesses, too, can use the platform to establish an influence.
• Distribute company news
• Become a thought leader
• Develop a reputation as an expert
• Educate your audience
• Create a hub for FAQs
• Test the market for book concepts
• Distribute success stories and case studies
Aker Ink offers WordPress design and development services for blogs, as well as strategic guidance for developing content that appeals to a specific audience.
Recommended WordPress Plugins
Plugins are programming scripts that bloggers can use to increase traffic and manage content. Many are essential for social media marketing campaigns that utilize blogs. Check out the articles below to learn more:
• Every Blogger
• Business Blogs
• Social Media Marketing
• Contact Pages
• Sharing Blog Posts
• Twitter
• Footers
Published by Andrea Aker on Suite 101.
Social Media Campaigns & Consulting
Social media outreach has emerged as a major force in today’s PR and marketing industries, enabling businesses to develop new and stronger relationships with their customers.
Hundreds of millions of people from every country, background and profession are active in social media. The generation gap is closing rapidly, and a steady stream of technological advancements has paved the way for an even greater dominance. Companies cannot afford to ignore the additional opportunities for engagement and brand development.
Social media encompasses a wide range of online and mobile applications that are used for sharing and discussing information, such as blogs, micro-blogs (Twitter), wikis, forums, social bookmarking sites and social networking sites like LinkedIn, MySpace and Facebook.
A well-researched, strategic social media plan can help businesses:
- Develop relationships with new customers
- Reach out to new employees
- Enhance customer loyalty
- Establish individuals as industry experts
- Answer customers’ questions and concerns
- Create viral buzz about company news
- Monitor industry news and competitors
- Track the development of brands
- Drive online traffic to company websites and enhance SEO
- Share and distribute multimedia
- Create communities of followers and fans that support a brand
- Support public relations and traditional marketing campaigns with additional viral exposure
Businesses considering social media outreach need to develop a strategy first – just as they would with any other marketing method. We can guide you through the entire process, from researching opportunities for engagement, identifying the appropriate applications and measuring a return on investment.
CONTACT US for a free consultation. Social media campaigns are often more effective when conducted in tandem with PR and traditional marketing.
To learn how some Aker Ink clients are integrating social media into PR campaigns, visit the Aker Ink Social Media Newsroom.
We also invite you to connect with us from your own social media networks.
