Strategic Planning

We don’t shoot in the dark and see what sticks. We think beyond the allure of flashy TV cameras and develop integrated PR and marketing plans that are designed to deliver on real business objectives.

Aker Ink Strategic Planning Process

Research

  • Assess the state of your business and industry
  • Profile target audiences and needs
  • Identify existing resources and gaps
  • Identify opportunities and challenges

Marketing & Brand Development

  • Define who you are, and who you want to be
  • Establish or reinforce key brand elements
  • Get all internal stakeholders on same page

Strategy

  • Define your goals
  • Create communication infrastructure
  • Develop multi-faceted plan to reach target audiences and fulfill needs

Tactic

  • Implement strategic plan
  • Ensure continuity among tactics and messages

Evaluation

  • Define what success looks like
  • Assess progress and adapt as needed
  • Celebrate milestones

Explore Your Options

We can make your brand shine and customers sing. The message, the look, the delivery – they can all impact the bottom line. See what we can do for you.

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