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Tricky PR & Marketing Concepts Explained in 140 Characters or Less

In an age when brevity reigns supreme and the race for attention span is increasingly heated, straightforward lingo is appreciated and sought-after. In this spirit, I’ve broken down some common and often misunderstood PR and marketing concepts, Twitter-style. Here’s a peek into the industry using 140 characters or less:   What is Public Relations?  PR gets other people talking about and validating your business, namely journalists, influencers and people with authority in your industry.  What’s the Difference Between Public Relations and Publicity?  Publicity is just about securing media. PR relies on media and other third-party channels to build relationships, influence and authority.   What’s the Difference Between Public Relations and Advertising?   Advertising uses a controlled message via a paid channel, while PR is earned through third-party validation, often in the...

13 Hits for 13 Years: Andrea Aker Shares Highlights from the Aker Ink Journey

Running and growing Aker Ink is one of my life’s greatest joys. I wholeheartedly love my craft, our team and the incredible work we churn out for businesses of all types and sizes. I get a thrill from the complexity, variety, art and science – and I jump at the chance to share my knowledge and experience with others.  This July marks 13 years – and what a mile marker! I’ve undergone quite the transformation from an independent practitioner and couldn’t be more pleased with the outcome. Here, I share 13 of the greatest hits from this journey. 1. Building a Team: Although I was reluctant for years, building a high-performing, collaborative team was the best thing I did for the company – and for myself. I...

Aker Ink PR & Marketing

When I founded Aker Ink in 2007, the PR and marketing landscapes looked very different. Many of today’s most relied upon tools and tactics were in their infancy, or they didn’t yet exist. These two business functions – while both vital to the growth and profitability of an organization – frequently lacked integration. Today, I firmly believe that true business development success is achieved through a thoughtful integration of tactics based on timing, business phase, resources and, of course, creativity and a willingness to experiment. Back in the Olden Days Let’s rewind a bit to the mid-2000s. Facebook was newly opened to the general public and claiming a LinkedIn profile was considered forward-thinking. A blog was still akin to a personal diary in many circles and securing...

I’m sending our clients, partners and supporters a virtual toast this month – we’re celebrating 12 years in business! While our longevity and experience are clear, I feel like we’re just getting started at times. Every year – and even every day – uncovers new lessons and opportunities that shape an even brighter outlook for the years ahead. Words can’t express how grateful I am for the Aker Ink team and an amazing roster of clients. We are consistently inspired to flex our creative muscles and seek out new solutions to often complex business development challenges. We welcome and thrive on these challenges, and with each passing year, we become bolder, more imaginative and eager to dive into the deep end. Over time, I have learned that...