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How to Maximize Your Business’ Instagram Discoverability

Are new customers finding you on Instagram? According to Facebook (which owns Instagram), 83% of users say they use the platform to discover new products or services (2019). With such steep competition, how do you stand out in the crowd? Sponsored content is certainly one way, but it’s not the only way. Geotagging, business categories and hashtag searches are robust, offering a great opportunity for potential clients to find you through a simple search. The keys to using these tools are consistency, relevance and engagement. Instagram’s search engine is ever-growing, so it’s important to snag the valuable search real estate while it’s available. Harness the Power of Your Profile A 2019 Instagram survey reports 90% of users follow at least one business. Prior to following, they are likely...