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Can I Quote You on That? 5 Quotes to Better Hone Your Own Quotability

Have you ever wondered why certain reporters and media outlets tend to quote the same individuals time and time again? There are numerous reasons, but a key one lies in quotability. “A quotation in a speech, article or book is like a rifle in the hands of an infantryman. It speaks with authority.” – Brendan Behan, Irish poet In other words, landing a quote in a reputable media outlet provides a business with immediate credibility and authority. If you’re quoted by a reporter, it shows readers, viewers and potential customers that you’re someone whose opinion matters. It establishes your reputation as a thought leader in your industry or field. To enhance your chances of being quoted by the media, it is critical to work on becoming quotable —...

9 Things You'll Never Hear a Reporter Say

Understanding how journalists think and act plays a critical role in media outreach efforts and becoming a go-to source. The first step toward this understanding entails learning how journalists operate and why they say the things they do — or in some cases, what you’ll never hear them say: "I'll take your word for it." No, they really won’t. A healthy sense of skepticism is an inherently reporter trait succinctly summed up in the journalistic adage, “If your mother says she loves you, check it out.” Be ready to back up any claims you make about your business. The more specific, the better. It’s easy to say business is good — but how good? Becoming a go-to source is a matter of building trust, and one way...

what not to do during a company crisis

Let’s face it: At some point, your business likely will experience some kind of crisis — whether a product recall, data breach, disgruntled employees or something else entirely. Taking a proactive approach and planning ahead for such potentialities is a great first step. But it’s easy to plan and strategize before crisis strikes. It’s completely different when you’re in full-on crisis mode. When a crisis hits, information and emotions may be coming at us fast and furious, leaving us overwhelmed, frozen with indecision or contemplating irrational behaviors that can lead to mistakes or a mishandling of the situation. If you find yourself in the midst of a full-blown business crisis, first, take a breath. Next, be sure to avoid these six mistakes. 6 Don’ts During a Crisis   ...

What not to say during a media interview

A media interview is a lot like a date. It’s where you begin the process of building a relationship — only with a reporter instead of a would-be beau or bae. Like dating, the success of a media interview is as much about what you say as it is about what you don’t say. While it is important to be honest and open while staying on message and providing valuable insight for a journalist, there are some things you want to steer clear of during an interview. Can I review your article before it publishes? A journalist’s job is to provide fair and objective news coverage. Allowing any source to review an article prior to publication would put that objectivity at risk. While some journalists at certain...

The Newsworthiness Sweet Spot

Newsworthy is a word that means different things to different people. But simply put, it means something of interest. But of interest to whom? Therein lies the struggle for businesses when trying to land media coverage. Every business has a story to tell, but the truth is not everything that’s of interest to a business is of interest to a journalist. But there is a way to bridge this gap. To do so, it comes down to identifying stories of interest inside your business that also meet the specific needs of journalists. The Newsworthy Sweet Spot When it comes to landing media coverage, there are two types of outlets: mass media (New York Times, Arizona Republic, NPR, Fox News, etc.) and trade media (Nation’s Restaurant News, Modern Healthcare,...