Branding & IdentityCrisis Communications

Branding & Identity

Think about Coca-Cola, Gucci and Budweiser. What images and words pop into your head? What kinds of emotional connections do you associate with the companies? These feelings and perceptions represent the essence of each brand, and some very astute marketers made sure that most of us share the same feelings.


These brands didn’t emerge as household names overnight. The super star status was acquired with consistent research, evaluation and communication over the course of many years.


Now take an honest look at your brand… what pops into the minds of your customers, prospects and partners? What kinds of emotional connections do you want to develop?


Every PR and marketing effort helps shape your brand. We can help you:

  • Clearly define your brand and your intentions
  • Develop a corporate identity that reflects the brand
  • Develop a messaging framework that reflects the brand
  • Consistently and strategically communicate the brand to targeted audiences

Corporate Identity

Brand Names
Colors and Styles
Imagery Themes


Messaging Framework
Corporate Values
Strategy and Methods
Marketing Communications

Learn More About Branding & Identity

Without a clearly defined brand, you risk wasting time and money on ineffective and poorly targeted campaigns. We take the time to identify and hone your company’s brand, so you successfully attract loyal brand ambassadors.


Whether you’re just starting out, or a seasoned business professional considering a rebrand, our blog might provide the answers you need:

Explore Your Options

We can make your brand shine and customers sing. The message, the look, the delivery – they can all impact the bottom line. See what we can do for you.

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