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3 Easy Ways for E-commerce Companies to Automate Marketing Processes

The invention of the printing press in the 15th century enabled the rapid distribution of information and ultimately changed the world. Ever since its creation, the ability to spread information has only improved. Likewise, the ability to automate marketing processes has forever changed the marketing landscape. In its simplest form, marketing automation allows e-commerce businesses to engage customers more frequently, improve message personalization, increase revenue and save a significant chunk of time for additional customer service efforts. Emailmonday reports 51% of companies already use marketing automation, and according to Marketo Engage, 91% of marketers say automation is very important to the success of their marketing programs. Marketing automation uses software to create workflows with specific triggers, taking your customers on a journey tailored for them. Three marketing processes that...

5 Things You Didn't Know About Tatum Shacklett

Social Media Strategist Tatum Shacklett joined Aker Ink in 2020 to improve our clients’ targeted social media outreach. We quickly learned Tatum possesses a sharp eye for data-driven campaigns, offers a fresh and creative perspective and seamlessly implements strategy to achieve short- and long-term goals. Right away, she became a crucial part of our team. But what didn’t we know right away? Turns out, Tatum is a soccer star, a world traveler and a craniosynostosis survivor. Read on for a few more interesting facts you probably didn’t know about our resident social media whiz. I Have a Soft Spot for Horses I loved horses when I was younger and competed in English riding shows for about 10 years. My horse was a red Appaloosa named Doolie — and...

Can I Quote You on That? 5 Quotes to Better Hone Your Own Quotability

Have you ever wondered why certain reporters and media outlets tend to quote the same individuals time and time again? There are numerous reasons, but a key one lies in quotability. “A quotation in a speech, article or book is like a rifle in the hands of an infantryman. It speaks with authority.” – Brendan Behan, Irish poet In other words, landing a quote in a reputable media outlet provides a business with immediate credibility and authority. If you’re quoted by a reporter, it shows readers, viewers and potential customers that you’re someone whose opinion matters. It establishes your reputation as a thought leader in your industry or field. To enhance your chances of being quoted by the media, it is critical to work on becoming quotable —...

Tricky PR & Marketing Concepts Explained in 140 Characters or Less

In an age when brevity reigns supreme and the race for attention span is increasingly heated, straightforward lingo is appreciated and sought-after. In this spirit, I’ve broken down some common and often misunderstood PR and marketing concepts, Twitter-style. Here’s a peek into the industry using 140 characters or less:   What is Public Relations?  PR gets other people talking about and validating your business, namely journalists, influencers and people with authority in your industry.  What’s the Difference Between Public Relations and Publicity?  Publicity is just about securing media. PR relies on media and other third-party channels to build relationships, influence and authority.   What’s the Difference Between Public Relations and Advertising?   Advertising uses a controlled message via a paid channel, while PR is earned through third-party validation, often in the...

How COVID-19 Changed Content Marketing -- And What That Means For Your Business

Content marketing has always been important for businesses. But when the COVID-19 pandemic hit and internet usage soared among Americans, these digital touchpoints (including blogs, infographics, videos and case studies) became even more critical for attracting and retaining customers and, during a time full of uncertainty, earning their trust. Now more than ever, organizations need to revisit their content strategies to discover what doesn’t work anymore and, even more importantly, what works better in a rapidly transforming business landscape. What Businesses Need to Know About Consumer Behavior in 2020 To fully understand why content marketing is different in 2020 than it was in 2019 (or any other year for that matter), we must consider how consumer behavior changed. Online shopping isn’t anything new, but the pandemic made it...

Your FAQ Web Page is More Valuable Than you Think

At first glance, a frequently asked questions (FAQ) web page might not seem like anything special. It may pale in comparison to your flashier service or product pages. But what FAQ pages lack in glamour, they make up for in value. Although you might know your industry inside and out, a potential customer likely does not. A well-structured and easily accessible FAQ page can help you communicate product instructions, clarify complex processes, dispel myths and much more. In addition to supporting customer service in this manner, FAQs can play a role in lead nurturing, SEO and social media, among other tried-and-true marketing tactics. Some business’ FAQ pages are buried on their site, only found through a maze of links – and how is that helping anyone? FAQs...

Old School vs. New School: Aker Ink Celebrates the Best Marketing Tools

Going back to school looks a little different this year, with many kids learning remotely for at least a few weeks. However, one of the best parts of returning remains unchanged: new supplies. Reminiscing about our favorite childhood supplies (and sharing some adorable photos of our young selves) got the Aker Ink team thinking about the tools we currently find indispensable — as well as the interesting parallels between old school and new. Trapper Keeper vs. Outlook task list — As nifty as those three-ring binders were with their Velcro closures and dividers that kept all class assignments separated and easy to find, they eventually fell apart and had to be replaced. Outlook’s task list lives on forever in the cloud, not only displaying every...

As Aker Ink PR & Marketing continues to expand in the digital, social and content spaces, we’re proud to announce Taylor Haynes has been promoted to Content Manager. Taylor will continue to fulfill many of her writing and editing responsibilities, while honing her leadership, project management and mentoring skills. She will now play a bigger role in developing our clients’ content strategies, uncovering new and creative ways to deliver and enhance messaging. After joining Aker Ink as a Content Specialist in early 2019, Taylor quickly became an integral part of the team. She approached all client assignments with enthusiasm and thought, consistently delivering high-quality work. During her time with Aker Ink, Taylor has refined her knowledge of content marketing and copywriting best practices while also exploring search...

9 Things You'll Never Hear a Reporter Say

Understanding how journalists think and act plays a critical role in media outreach efforts and becoming a go-to source. The first step toward this understanding entails learning how journalists operate and why they say the things they do — or in some cases, what you’ll never hear them say: "I'll take your word for it." No, they really won’t. A healthy sense of skepticism is an inherently reporter trait succinctly summed up in the journalistic adage, “If your mother says she loves you, check it out.” Be ready to back up any claims you make about your business. The more specific, the better. It’s easy to say business is good — but how good? Becoming a go-to source is a matter of building trust, and one way...

Taylor Haynes article in AzBusiness Content Marketing Supports Sales

Do you treat your content marketing and sales teams as two parts of your business that operate separately and rarely intersect? In an article for Az Business, Aker Ink Content Specialist Taylor Haynes explains how this siloed approach could result in missed opportunities to attract customers, earn loyalty and boost sales. Taylor urges businesses to view their content as an indispensable sales tool. Companies can improve and expand sales-enabled content by exploring a variety of channels and mediums, matching content to the customer’s journey and responding to performance analytics. Further, Taylor recommends strengthening interdepartmental communication to brainstorm, ask questions and streamline processes. Ultimately, providing sales teams with high-quality and relevant content benefits both employees and customers. With Aker Ink’s content marketing services, businesses of all sizes can...