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Old School vs. New School: Aker Ink Celebrates the Best Marketing Tools

Going back to school looks a little different this year, with many kids learning remotely for at least a few weeks. However, one of the best parts of returning remains unchanged: new supplies. Reminiscing about our favorite childhood supplies (and sharing some adorable photos of our young selves) got the Aker Ink team thinking about the tools we currently find indispensable — as well as the interesting parallels between old school and new. Trapper Keeper vs. Outlook task list — As nifty as those three-ring binders were with their Velcro closures and dividers that kept all class assignments separated and easy to find, they eventually fell apart and had to be replaced. Outlook’s task list lives on forever in the cloud, not only displaying every...

Effective social media campaigns contribute to brand awareness, thought leadership and sales conversions. With an increasing number of companies turning to Aker Ink for targeted social media outreach, Aker Ink hired Tatum Shacklett as Social Media Strategist. Tatum is responsible for developing and executing all facets of organic and paid social media campaigns, including content development, community management, campaign conception, measurement and analysis. Additionally, she is overseeing all facets of influencer marketing strategies, from program management and analysis through engagement and promotion. “Tatum’s understanding of analytics and ability to develop data-driven campaigns is crucial for helping our clients get the best return on their investment and ultimately make better decisions,” said Aker Ink President Andrea Aker. “She brings the right strategic mindset, experience and fresh perspective to...

As Aker Ink PR & Marketing continues to expand in the digital, social and content spaces, we’re proud to announce Taylor Haynes has been promoted to Content Manager. Taylor will continue to fulfill many of her writing and editing responsibilities, while honing her leadership, project management and mentoring skills. She will now play a bigger role in developing our clients’ content strategies, uncovering new and creative ways to deliver and enhance messaging. After joining Aker Ink as a Content Specialist in early 2019, Taylor quickly became an integral part of the team. She approached all client assignments with enthusiasm and thought, consistently delivering high-quality work. During her time with Aker Ink, Taylor has refined her knowledge of content marketing and copywriting best practices while also exploring search...

Taylor Haynes article in AzBusiness Content Marketing Supports Sales

Do you treat your content marketing and sales teams as two parts of your business that operate separately and rarely intersect? In an article for Az Business, Aker Ink Content Specialist Taylor Haynes explains how this siloed approach could result in missed opportunities to attract customers, earn loyalty and boost sales. Taylor urges businesses to view their content as an indispensable sales tool. Companies can improve and expand sales-enabled content by exploring a variety of channels and mediums, matching content to the customer’s journey and responding to performance analytics. Further, Taylor recommends strengthening interdepartmental communication to brainstorm, ask questions and streamline processes. Ultimately, providing sales teams with high-quality and relevant content benefits both employees and customers. With Aker Ink’s content marketing services, businesses of all sizes can...

As Aker Ink turned 13, the team experienced a wave of nostalgia in reminiscing about when each of us were teenagers (as seen in the photos shared here, we have come a long way—some more than others). We got to talking about what advice we would give our teenage selves, and realized much of it is also applicable to marketing. Do your homework As teens, most of us had to show our homework was done before we were permitted to do anything fun. Not only did that prepare us to get the challenging tasks out of the way before the easy ones, but it also primed us to do the research that informs strategic planning, competitive analyses and messaging. Somewhere along the way, doing our homework became...

Aker Ink’s Growing Interactive Practice Lands the Firm on Phoenix Business Journal List

Although Aker Ink PR & Marketing is known as one of the top PR firms in Phoenix, its high-quality interactive capabilities are also garnering recognition. The firm recently debuted on Phoenix Business Journal’s list of the Largest Phoenix-Area Interactive Marketing Firms. Tied for 41st, Aker Ink made the list for its work on developing and designing interactive campaigns for numerous clients including Bōdee Organics and Guidant Law Firm. “A brand’s aesthetic directly impacts the perceived credibility of a company’s products and services, making visual communication and the online user experience vitally important to a company’s success,” said Aker Ink President and CEO Andrea Aker. “Because Aker Ink places purpose and aesthetic on equal ground in developing logos, designing websites and creating marketing collateral, email templates, presentations and...

13 Hits for 13 Years: Andrea Aker Shares Highlights from the Aker Ink Journey

Running and growing Aker Ink is one of my life’s greatest joys. I wholeheartedly love my craft, our team and the incredible work we churn out for businesses of all types and sizes. I get a thrill from the complexity, variety, art and science – and I jump at the chance to share my knowledge and experience with others.  This July marks 13 years – and what a mile marker! I’ve undergone quite the transformation from an independent practitioner and couldn’t be more pleased with the outcome. Here, I share 13 of the greatest hits from this journey. 1. Building a Team: Although I was reluctant for years, building a high-performing, collaborative team was the best thing I did for the company – and for myself. I...

Ranking Arizona Recognizes Aker Ink as Top Public Relations Agency

Ranking Arizona, the state’s largest annual business opinion poll, recognized Aker Ink as the No. 1 Public Relations Firm in 2020 (with seven or fewer PR professionals in the department). This is up three spots from the previous year’s ranking. “It’s a great honor to be recognized in such a popular poll,” said Aker Ink President Andrea Aker. “We form very tight, collaborative partnerships with our clients. It’s humbling to see that our commitment to building those long-term relationships, as well as our integrated approach, is resonating with businesses across the state.” As a full-service public relations and marketing firm, Aker Ink is focused on developing and executing a thoughtful combination of strategies to build brand awareness, enhance thought leadership and generate leads. The agency works with...

Content Specialist Taylor Haynes Joins the Citizens Committee to Save Elysian Park

Aker Ink Content Specialist Taylor Haynes was elected Secretary for the Los Angeles-based organization Citizens’ Committee to Save Elysian Park. As Secretary, she is responsible for managing meeting minutes and contributing to the committee’s decision making. [caption id="attachment_350762" align="alignleft" width="300"] A view of downtown Los Angeles from Elysian Park[/caption] Taylor is also able to leverage her experience as a content marketer and copywriter by assisting the committee with website development, blogging and social media outreach. The Citizens’ Committee to Save Elysian Park was founded in 1965 in response to plans to bulldoze part of the park to build the Los Angeles Convention Center. Grace E. Simons – a renowned local reporter – organized a convincing letter-writing campaign to persuade public opinion. It was successful and the plans for...

Aker Ink Gains Global Network, International Business Opportunities Through IPRN

In a move that will expand the agency’s global PR resources, Aker Ink was selected to join International Public Relations Network (IPRN), an exclusive network of 53 independent agencies on five continents dedicated to sharing best practices and providing the highest level of PR and marketing services across international borders. Aker Ink is now the go-to agency whenever IPRN members need representation in the southwestern United States, and likewise offers existing and prospective clients expanded reach into IPRN’s 41 countries around the world. Comprised of leaders in their home countries and market sectors, IPRN members frequently collaborate to serve clients requiring global reach and local knowledge. As its only member in the Phoenix area and one of five members in the U.S., Aker Ink anticipates opportunities...