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Can I Quote You on That? 5 Quotes to Better Hone Your Own Quotability

Have you ever wondered why certain reporters and media outlets tend to quote the same individuals time and time again? There are numerous reasons, but a key one lies in quotability. “A quotation in a speech, article or book is like a rifle in the hands of an infantryman. It speaks with authority.” – Brendan Behan, Irish poet In other words, landing a quote in a reputable media outlet provides a business with immediate credibility and authority. If you’re quoted by a reporter, it shows readers, viewers and potential customers that you’re someone whose opinion matters. It establishes your reputation as a thought leader in your industry or field. To enhance your chances of being quoted by the media, it is critical to work on becoming quotable —...

9 Things You'll Never Hear a Reporter Say

Understanding how journalists think and act plays a critical role in media outreach efforts and becoming a go-to source. The first step toward this understanding entails learning how journalists operate and why they say the things they do — or in some cases, what you’ll never hear them say: "I'll take your word for it." No, they really won’t. A healthy sense of skepticism is an inherently reporter trait succinctly summed up in the journalistic adage, “If your mother says she loves you, check it out.” Be ready to back up any claims you make about your business. The more specific, the better. It’s easy to say business is good — but how good? Becoming a go-to source is a matter of building trust, and one way...

How to Ace Television Interviews in the Zoom Era

Zoom usage soared to more than 300 million daily Zoom meeting participants in April, and Microsoft reported a 70% jump in the number of people using Teams. Business users enjoy being able to join meetings in their pajamas or casual attire, but when participating in a media interview, they need to put in considerably more effort. To make the best impression with viewers and become a go-to source for reporters, be sure to cover all of the following bases: You look good This starts with what to wear, but encompasses so much more. The 80s had people believing a mullet is a good idea, but as Will Reeve learned, the camera captures much more than we realize. It’s much better to be business on top AND bottom just...

Build Brand Trust

Who do you turn to for reliable information? What organizations do you view as credible? Who – or what – do you trust? Turns out, these questions are becoming harder for Americans to answer. As Pew Research found in 2019, “three-quarters of Americans say their fellow citizens’ trust in the federal government is shrinking and 64% believe that about other peoples’ trust in each other.” These low levels of trust have far-reaching implications for our culture, especially in the business world, where building and maintaining trust with clients directly impacts the bottom line. Establishing your business as a trusted, credible brand is an ongoing process and a team effort. Your marketing, frequently the first brand communication a potential customer encounters, is a key place to lay the...

Going Remote? Here's How to Maintain Internal Communication and Collaboration

Canceled events. Self-imposed quarantine. Widespread uncertainty. These are just a few of the issues businesses everywhere are facing due to the COVID-19 outbreak. People are worried about finding enough toilet paper. They’re scared of loved ones (or themselves) getting sick. With the constant barrage of disheartening headlines, it’s no wonder everyone feels a little more on edge. From a business standpoint, the pandemic has led to waves across the internal communication landscape. Among the biggest waves is many organizations’ abrupt shifts to remote workforces to prevent the virus’s spread, protecting employee and customer health. This can be an unfamiliar situation for employees, managers and customers alike. But as with any crisis, communication is critical to soothing nerves and maintaining business productivity. We’ll leave the medical advice to the...

pursue industry awards

When you walk into any advertising or PR agency, one of the first things you usually see is a wall or case full of awards. It’s a reminder that the agency does great work and is respected for it. You take the company seriously before you ever set foot in a conference room—where more awards likely await. Inexplicably, many companies outside the communications industry don’t follow the same strategy; in fact, more than one has told me they don’t need a “dustcatcher” for their office to know they’ve done a good job. However, awards and recognition from local and national organizations are so much more than the plaque or trophy that goes on a shelf—they’re a gold mine of marketing opportunity. For starters, they provide you with...

what not to do during a company crisis

Let’s face it: At some point, your business likely will experience some kind of crisis — whether a product recall, data breach, disgruntled employees or something else entirely. Taking a proactive approach and planning ahead for such potentialities is a great first step. But it’s easy to plan and strategize before crisis strikes. It’s completely different when you’re in full-on crisis mode. When a crisis hits, information and emotions may be coming at us fast and furious, leaving us overwhelmed, frozen with indecision or contemplating irrational behaviors that can lead to mistakes or a mishandling of the situation. If you find yourself in the midst of a full-blown business crisis, first, take a breath. Next, be sure to avoid these six mistakes. 6 Don’ts During a Crisis   ...

What not to say during a media interview

A media interview is a lot like a date. It’s where you begin the process of building a relationship — only with a reporter instead of a would-be beau or bae. Like dating, the success of a media interview is as much about what you say as it is about what you don’t say. While it is important to be honest and open while staying on message and providing valuable insight for a journalist, there are some things you want to steer clear of during an interview. Can I review your article before it publishes? A journalist’s job is to provide fair and objective news coverage. Allowing any source to review an article prior to publication would put that objectivity at risk. While some journalists at certain...

Tips for public speaking success

Have you ever met someone who seems perfectly unruffled under pressure? They’re enviably calm, even in front of a big audience. They smile, they enunciate, they answer questions – even tough ones – with grace and ease. While it might seem like these are skills they’re simply born with, the truth is they’re learned with years of practice and training. It’s totally normal to have pre-speaking jitters; public speaking is like a muscle you can strengthen over time. And once you find what styles, approaches and tricks work for you, it gets much easier. Engaging in public speaking is undoubtedly one of the best ways to build thought leadership, connect with key audiences and personalize your brand. Here are five ways to make your presentation particularly effective...

The Newsworthiness Sweet Spot

Newsworthy is a word that means different things to different people. But simply put, it means something of interest. But of interest to whom? Therein lies the struggle for businesses when trying to land media coverage. Every business has a story to tell, but the truth is not everything that’s of interest to a business is of interest to a journalist. But there is a way to bridge this gap. To do so, it comes down to identifying stories of interest inside your business that also meet the specific needs of journalists. The Newsworthy Sweet Spot When it comes to landing media coverage, there are two types of outlets: mass media (New York Times, Arizona Republic, NPR, Fox News, etc.) and trade media (Nation’s Restaurant News, Modern Healthcare,...