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How to Maximize Your Business’ Instagram Discoverability

Are new customers finding you on Instagram? According to Facebook (which owns Instagram), 83% of users say they use the platform to discover new products or services (2019). With such steep competition, how do you stand out in the crowd? Sponsored content is certainly one way, but it’s not the only way. Geotagging, business categories and hashtag searches are robust, offering a great opportunity for potential clients to find you through a simple search. The keys to using these tools are consistency, relevance and engagement. Instagram’s search engine is ever-growing, so it’s important to snag the valuable search real estate while it’s available. Harness the Power of Your Profile A 2019 Instagram survey reports 90% of users follow at least one business. Prior to following, they are likely...

How to Spot Fake Social Media Influencers

The popularity of influencer marketing has grown significantly over the past few years. In fact, it’s projected to become a $15 billion dollar industry by 2022. Yet as more companies seek to grow their brands with influencers, they are running into roadblocks with fraudsters. Influencers are people who have built large and loyal social media followings for a particular expertise, knowledge-base or style. Especially popular on Instagram and YouTube, influencers post content about their everyday lives and use their influence to make money partnering with companies to promote products or services. This facet of marketing is most effective when the products that influencers promote are specific to their followers’ interests. If someone is a skincare influencer, for instance, she won’t have as much influence if she partners...

As a business owner, you’ve probably felt the pressure to be on Instagram. After all, it seems like everyone and their moms are on Instagram these days – why shouldn’t your business be, too? Instagram is among the most popular social platforms (more than one billion – that’s right, with a “B” – active accounts every month) and it is becoming a hub for companies in the B2B sector. For instance, Oracle – a company developing computer software and data management tools for businesses – has a vibrant Instagram profile, with on-brand illustrations and engaging employee profiles. They’ve attracted 215k followers on the platform. Or, scroll through tech-giant IBM’s profile to find color-coordinated graphics, daily business inspiration and amazing throwback posts (the company has been around for...

How to Use Social Media to Tame Fallout From a Crisis

You already know social media is central to your business’ marketing strategy. It can be used to connect with customers on a more personal level, amplify your brand messaging and educate and convert your followers. But are you leveraging social media as a transitional, post-crisis tool? Whether your business is facing an external crisis like a pandemic or a natural disaster, or an internal crisis like a data breach or employee misconduct, your social media channels are an invaluable aspect of your response plan that should not be ignored or underutilized. Monitor Your Company’s Online Reputation While social media is commonly used to spread your message to others, it can be crucial for listening, too. Social monitoring tools and strategies allow you to see what others are saying,...

5 Fantastic Instagram Tools to Benefit Your Business

Once dismissed as a venue for food and travel porn, Instagram now sees more than 200 million users visiting at least one business account per day. Contrary to what you might think, Instagram isn’t exclusively useful for B2C businesses. According to Social Media Examiner, 66% of B2B marketers are using Instagram compared to just 57% in 2018. People often turn to Instagram and other social media platforms to learn more about your business, what you do and why they should care. Keeping up with the ‘gram’ can be a challenge for business owners – generating creative content is time consuming. However, it’s important to put in the effort; Instagram is a valuable platform that allows you to create interest in your business, showcase your expertise, build an...

Benefits of Instagram Live

Social media platforms evolve at breakneck speed these days – and Instagram is no exception. With more than 1 billion monthly active users, the photo-sharing app, which is owned by Facebook, is among the top networks globally. To keep users engaged on the app, Instagram has released numerous new features in recent years, including Instagram Live. Launched in 2016, Instagram Live allows users to host a live stream for their followers via Instagram Stories. Followers can view the stream in real-time, or they can watch it for up to 24 hours after it ends. Viewers can comment on the live stream to ask questions and interact with the host in real-time.   What Makes Instagram Live Different from Other Social Tools? Instagram Live offers a few key advantages that...

To say the cannabis industry is booming is an understatement. Few industries in recent memory have taken off with the same energy – the legal market is expected to hit a whopping $66.3 billion by 2025. While there are plenty of plant-facing, consumer businesses with a ton of potential, there are even more ancillary businesses vital for making the industry’s sustainable and long-term growth possible. With this crowded playing field comes steep competition, though: how can professional services, technology companies and manufacturers serving the cannabis industry stand out? As more states legalize cannabis, there’s no better time than now to establish market dominance. That’s where thoughtful and targeted marketing and PR makes an enormous impact. Use Social Media – But Use it the Right Way Social media is...

When you meet a potential client or business contact, it’s common to exchange business cards. Yet today, that process has expanded to the digital world – now many people connect on LinkedIn, too. Think of LinkedIn as an online extension of your business card. It provides a direct line of communication and 24/7 access to your résumé. LinkedIn may seem like just another “time sucking” social media platform. However, with more than 610 million users, LinkedIn is a real contender, especially in the B2B space. The platform makes it easy to showcase your expertise, including job experience, licenses, awards, special projects and more. When used effectively, LinkedIn can boost your credibility and create opportunities to grow your business. How a PR Team Can Help Creating an effective LinkedIn profile and maintaining a presence on the platform is...

As with most industries nowadays, recent and emerging technologies are transforming the marketing world. Abundant tools, process and systems allow marketers to do more, in less time, while improving the quality of outcomes and presenting the opportunity for more accurate projections. During the last 15 years, social media has completely revolutionized the way we approach marketing. Today, marketers use social media platforms on a daily (or even hourly or minute-by-minute) basis to interact, engage and tell stories. It’s created a space for more communication, where consumers can find what they’re looking for and tune-in to a like-minded community 24/7. But let’s take it a step further: what innovations are on the cutting edge? What’s on the horizon? And how can businesses utilize the latest technology...

Did you know that 98% of people have at least one social media account? It should be no surprise that many companies rely heavily on social platforms like Facebook, Twitter, Instagram or LinkedIn to share their stories, nurture leads and connect with their customer base. Social platforms also provide a direct line of communication to key audiences, often leveraged to engage in real-time customer service. When used effectively, social media fosters an authentic connection through each step of the purchasing process. From a customer standpoint, social media provides a wealth of information in regard to product or service recommendations. People might scroll through a post’s comments to get an honest perspective on others’ experiences with your company, and positive or negative comments may play a powerful...