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Client Experience at Aker InkClient Experience at Aker Ink

Client Experience

We love our clients. We believe in their missions, services, products and cultures. We eagerly accept new challenges and stand by our clients’ sides throughout all phases of the business development journey.

 

We primarily work with businesses in B2B professional services, personal finance, law, healthcare, manufacturing, technology, construction trades and cannabis. We delve into other industries when it makes sense for our expertise, your needs and your culture. Learn a little more about who we help and how.

Financial Services

Featured Experience

Take Charge America is a national nonprofit credit counseling and debt management agency. For more than a decade, we have helped the organization solidify its position as an industry leader and educate tens of millions of Americans on key financial topics. How do we do it?

  • Oversee a far-reaching media relations strategy resulting in consistent coverage at the local, national and trade levels, including outlets such as U.S. News & World Report, Money Magazine, The New York Times, Fox News and USA Today. Due to our efforts, Take Charge America is a highly respected and regularly called upon source for many of the nation’s most credible news sources. Millions are touched annually with their financial guidance.
  • Contribute to the grant and proposal writing processes, developing compelling and persuasive content to position the company as a worthwhile financial partner. Thousands of consumers have received financial support as a result.
  • Serve as a key content and positioning player with numerous special projects including website revamps, new service launches and online portal launches. With a deep understanding of the customer journey and user experience, we offer guidance on flow, design, messaging, outreach and promotion.
  • Assist with the development of a wide range of marketing communications including brochures, annual reports, business development presentations, case studies and much more.

Law

Featured Experience

Coppersmith Brockelman is a business law firm in Phoenix with 20 highly reputable attorneys representing a wide range of practice areas including commercial litigation, employment law, healthcare law and election/political law. Our job is to showcase their incredible expertise and position up-and-coming attorneys in the local business community.

  • Secure prime media coverage at the local and trade levels, consistently enabling attorneys to demonstrate their knowledge and reach prospects, centers of influence and referral partners.
  • Oversee a robust strategy for identifying and securing awards, lists and rankings that enhance the credibility and awareness of the individual attorneys and practice areas, and the firm as a whole.
  • Maintain and manage all marketing systems, including the website, email marketing, social media and business development collateral.

Trades

Featured Experience

Tenec Coatings is a specialty flooring contractor serving Arizona and the Southwest. While relatively new to the scene, the founders are far from new to the industry or other entrepreneurial endeavors. They grew a mom-and-pop coatings manufacturer into a national powerhouse with Aker Ink as a PR and communications partner. Upon successful sale of the manufacturing company, the founders have set out to create another powerhouse on the contracting side. They have tapped Aker Ink to:

  • Assist with a variety of public relations and advertising efforts to spread the word about service offerings among targeted audiences. Initial launch resulted in immediate leads and media coverage spanning both residential and commercial/industrial audiences.
  • Manage all social media networks, identifying relevant and engaging content and showcasing projects throughout the installation process.
  • Launch a content marketing strategy, utilizing blogging, case studies and imagery/video to tell the company’s story and educate prospective customers about the value of their services.

Healthcare

Featured Experience

MeMD is a national telehealth provider offering urgent care and therapy services to businesses and brokers through a virtual platform. An industry standout when it comes to technology customization, white labeling capabilities and quality care, MeMD partnered with Aker Ink to streamline communications and get the word out to targeted business circles.

  • Bring consistency and clarity to a wide range of marketing communications while highlighting the company’s capabilities and competitive differentiators, helping the sales team reach more people and generate leads.
  • Drive a sophisticated content marketing strategy involving in-depth blogs, case studies and whitepapers that specifically touches a range of customer pain points, positioning MeMD as the clear and viable solution. Offer guidance on cross-promoting content through organic and paid channels.
  • Help introduce new products and services using PR channels, resulting in highly targeted coverage in outlets such as BenefitsPro and Insurance Business.

Insurance

Featured Experience

Lovitt & Touché, A Marsh & McLennan Agency LLC Company, is an Arizona insurance brokerage that helps companies protect their assets, manage risk and offer competitive employee benefits packages. For more than 100 years, the company has been steeped in the Phoenix-metro and Tucson communities. We help spread the word about their work, their people and their community involvement.

  • Consistently secure targeted media coverage, year after year, to establish the company as a respected, go-to source for all types of business insurance and employee benefits stories. Regular contributions to the Phoenix Business Journal, Az Business, In Business Magazine and Inside Tucson Business.
  • Drive specialty advertising projects that enable the company to reach target markets with new, forward-thinking tactics, utilizing content and speaking engagements to reinforce expertise.
  • Oversee a robust strategy to consistently secure awards, lists and rankings, positioning and communicating the company’s expertise, workplace practices and goodwill in the business community.
  • Offer guidance with striking the right balance between traditional marketing and digital marketing tactics based on budget, client need and industry expectations.

Explore Your Options

We can make your brand shine and customers sing. The message, the look, the delivery – they can all impact the bottom line. See what we can do for you.

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