Concrete Coatings Contractor Taps Aker Ink for Comprehensive Marketing, PR Strategy
Estimated reading time: 2 minute(s)
Tenec Coatings, a Phoenix-based concrete coatings and specialty flooring contractor, called on the Aker Ink team for integrated PR and marketing strategy to help position the company as the go-to concrete flooring expert in the Phoenix area and Southwest.
Tenec provides concrete coatings installation, flooring removal and specialty flooring services to residential, commercial and industrial clients. The founders, husband-and-wife team Daniel and Leane Owen, previously owned and operated Arizona Polymer Flooring, a leading manufacturer of concrete coatings. They grew the business from a local niche operation into a globally recognized brand known for quality and high performance. Following decades of success on the product manufacturing side, the Owens chose to refocus their energy on the contracting side of industry, utilizing their vast expertise to elevate the level of service and technique available to homeowners and businesses.
As a first step, Aker Ink worked with strategic partner Widely Interactive to launch Tenec’s website and establish key brand elements. Moving forward, Aker Ink will provide ongoing PR and marketing services, including content marketing, media relations, social media strategy and management, email marketing and more.
“We worked with Daniel and Leane for years on the manufacturing side, and we’re thrilled to partner with them again at Tenec,” said Aker Ink President Andrea Aker. “They have the savvy, skill and resources needed to become a clear market leader, and we’re grateful for the opportunity to help strategize and guide PR and marketing initiatives.”