Every company has a story, yet who really knows your story? Communicating in the public eye is both an art and science – and your public relations strategy needs to be executed with care and creativity.
Public relations strategies utilize unpaid or “earned” communication tactics to tell your story and build a reputation. The most common PR tactic is media outreach, as the objective stamp of a journalist can increase credibility and thought leadership beyond the controlled messaging of advertising campaigns. We can help you execute a thoughtful PR strategy that tells your story to the right people at the right times.
You’ve built an amazing business with an amazing team doing amazing things. Public recognition of these efforts is one of the fastest and surefire ways to enhance credibility and capture the attention of prospective clients. Yet being incredible, alone, isn’t enough. We can help you identify recognitions in your industry and tell your story in a compelling manner so judges realize your efforts among competitors.
What better way to showcase your expertise than speaking directly to your target audience? We can guide you throughout the process:
Yep, that’s right. Traditional public relations tactics can play a pivotal role in search engine optimization (SEO). By strategically targeting digital media outlets and online rankings with existing SEO value, we can create a linking strategy utilizing your expertise and credibility, rather than old-school and outdated attempts to game the system.
We also understand how Google “quality” guidelines work, meaning we can develop content that drives organic interest to your website from across the web and social networks.
Your PR efforts should not be siloed. We integrate public relations campaigns with content marketing, social media marketing and digital marketing tactics to ensure key message repetition and increase brand awareness among the right people.
We know how to capture attention and maximize PR opportunities. By enlisting the communications professionals at Aker Ink, your message will reach the right audience when you need it to, increase brand awareness and take advantage of valuable opportunities when they arise.
Want to know more about how we can support your public relations efforts? We dive in on our blog:
We can make your brand shine and customers sing. The message, the look, the delivery – they can all impact the bottom line. See what we can do for you.