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How to Maximize Your Business’ Instagram Discoverability

Are new customers finding you on Instagram? According to Facebook (which owns Instagram), 83% of users say they use the platform to discover new products or services (2019). With such steep competition, how do you stand out in the crowd? Sponsored content is certainly one way, but it’s not the only way. Geotagging, business categories and hashtag searches are robust, offering a great opportunity for potential clients to find you through a simple search. The keys to using these tools are consistency, relevance and engagement. Instagram’s search engine is ever-growing, so it’s important to snag the valuable search real estate while it’s available. Harness the Power of Your Profile A 2019 Instagram survey reports 90% of users follow at least one business. Prior to following, they are likely...

How to Spot Fake Social Media Influencers

The popularity of influencer marketing has grown significantly over the past few years. In fact, it’s projected to become a $15 billion dollar industry by 2022. Yet as more companies seek to grow their brands with influencers, they are running into roadblocks with fraudsters. Influencers are people who have built large and loyal social media followings for a particular expertise, knowledge-base or style. Especially popular on Instagram and YouTube, influencers post content about their everyday lives and use their influence to make money partnering with companies to promote products or services. This facet of marketing is most effective when the products that influencers promote are specific to their followers’ interests. If someone is a skincare influencer, for instance, she won’t have as much influence if she partners...

As a business owner, you’ve probably felt the pressure to be on Instagram. After all, it seems like everyone and their moms are on Instagram these days – why shouldn’t your business be, too? Instagram is among the most popular social platforms (more than one billion – that’s right, with a “B” – active accounts every month) and it is becoming a hub for companies in the B2B sector. For instance, Oracle – a company developing computer software and data management tools for businesses – has a vibrant Instagram profile, with on-brand illustrations and engaging employee profiles. They’ve attracted 215k followers on the platform. Or, scroll through tech-giant IBM’s profile to find color-coordinated graphics, daily business inspiration and amazing throwback posts (the company has been around for...

How to Use Social Media to Tame Fallout From a Crisis

You already know social media is central to your business’ marketing strategy. It can be used to connect with customers on a more personal level, amplify your brand messaging and educate and convert your followers. But are you leveraging social media as a transitional, post-crisis tool? Whether your business is facing an external crisis like a pandemic or a natural disaster, or an internal crisis like a data breach or employee misconduct, your social media channels are an invaluable aspect of your response plan that should not be ignored or underutilized. Monitor Your Company’s Online Reputation While social media is commonly used to spread your message to others, it can be crucial for listening, too. Social monitoring tools and strategies allow you to see what others are saying,...

5 Fantastic Instagram Tools to Benefit Your Business

Once dismissed as a venue for food and travel porn, Instagram now sees more than 200 million users visiting at least one business account per day. Contrary to what you might think, Instagram isn’t exclusively useful for B2C businesses. According to Social Media Examiner, 66% of B2B marketers are using Instagram compared to just 57% in 2018. People often turn to Instagram and other social media platforms to learn more about your business, what you do and why they should care. Keeping up with the ‘gram’ can be a challenge for business owners – generating creative content is time consuming. However, it’s important to put in the effort; Instagram is a valuable platform that allows you to create interest in your business, showcase your expertise, build an...

Did you know that 98% of people have at least one social media account? It should be no surprise that many companies rely heavily on social platforms like Facebook, Twitter, Instagram or LinkedIn to share their stories, nurture leads and connect with their customer base. Social platforms also provide a direct line of communication to key audiences, often leveraged to engage in real-time customer service. When used effectively, social media fosters an authentic connection through each step of the purchasing process. From a customer standpoint, social media provides a wealth of information in regard to product or service recommendations. People might scroll through a post’s comments to get an honest perspective on others’ experiences with your company, and positive or negative comments may play a powerful...

Whether you like it or not, social media has become an integral part of how people interact and how brands communicate to their audiences. Across the board, social platforms are seeing explosive growth in their user bases, engagement, ad revenue and more. We gathered some of the most compelling statistics to show just how important social media has become in the modern media landscape, and why your brand should have a presence. The World of Social Media The more the merrier – Hootsuite reports that an average of 11 people around the world join social media every second. Privacy worries – A 2018 survey of Atlantic readers found that 79 percent of people are concerned about their privacy on social media. Going cold turkey –...

Videos pack social feeds on nearly every network – from decadent desserts and dance routines to breaking news and product demos. These days, it’s becoming increasingly difficult to stand out among the clutter. And with viewers’ attention spans shrinking, video content has to be eye-catching and quickly engaging to keep them from scrolling past it. How do you create video content that captivates your audience? Get started with these tips. Brainstorm a Variety of Engaging Angles If you don’t think you have an opportunity to create valuable and compelling video content, think again. Chances are you already have numerous communications that can be repurposed into a short video that can add to or complement your existing efforts on social networks. These items can serve as starters: Popular blog...