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Can I Quote You on That? 5 Quotes to Better Hone Your Own Quotability

Have you ever wondered why certain reporters and media outlets tend to quote the same individuals time and time again? There are numerous reasons, but a key one lies in quotability. “A quotation in a speech, article or book is like a rifle in the hands of an infantryman. It speaks with authority.” – Brendan Behan, Irish poet In other words, landing a quote in a reputable media outlet provides a business with immediate credibility and authority. If you’re quoted by a reporter, it shows readers, viewers and potential customers that you’re someone whose opinion matters. It establishes your reputation as a thought leader in your industry or field. To enhance your chances of being quoted by the media, it is critical to work on becoming quotable —...

9 Things You'll Never Hear a Reporter Say

Understanding how journalists think and act plays a critical role in media outreach efforts and becoming a go-to source. The first step toward this understanding entails learning how journalists operate and why they say the things they do — or in some cases, what you’ll never hear them say: "I'll take your word for it." No, they really won’t. A healthy sense of skepticism is an inherently reporter trait succinctly summed up in the journalistic adage, “If your mother says she loves you, check it out.” Be ready to back up any claims you make about your business. The more specific, the better. It’s easy to say business is good — but how good? Becoming a go-to source is a matter of building trust, and one way...

Aker Ink’s Media Relationships, Community Relations Expertise Lands BMO Wealth Management

Seeking to increase awareness of its services and expertise and community involvement in Arizona, BMO Wealth Management engaged Aker Ink for media relations, community relations and awards program management. Aker Ink’s strong relationships with Phoenix-area media, extensive knowledge of the finance industry and strategic community relations experience impressed BMO Wealth Management’s Arizona leadership team. “We love working with clients like BMO – talented and highly skilled professionals who are eager to make their mark in the local marketplace,” said Aker Ink President and CEO Andrea Aker. “They recognized that economic uncertainty signals a greater need for proactive PR, and we’re helping them increase awareness of their services and expertise among affluent Arizonans.” BMO Wealth Management serves high-net-worth individuals, businesses and foundations with all aspects of their wealth needs...

How to Ace Television Interviews in the Zoom Era

Zoom usage soared to more than 300 million daily Zoom meeting participants in April, and Microsoft reported a 70% jump in the number of people using Teams. Business users enjoy being able to join meetings in their pajamas or casual attire, but when participating in a media interview, they need to put in considerably more effort. To make the best impression with viewers and become a go-to source for reporters, be sure to cover all of the following bases: You look good This starts with what to wear, but encompasses so much more. The 80s had people believing a mullet is a good idea, but as Will Reeve learned, the camera captures much more than we realize. It’s much better to be business on top AND bottom just...