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Tricky PR & Marketing Concepts Explained in 140 Characters or Less

In an age when brevity reigns supreme and the race for attention span is increasingly heated, straightforward lingo is appreciated and sought-after. In this spirit, I’ve broken down some common and often misunderstood PR and marketing concepts, Twitter-style. Here’s a peek into the industry using 140 characters or less:   What is Public Relations?  PR gets other people talking about and validating your business, namely journalists, influencers and people with authority in your industry.  What’s the Difference Between Public Relations and Publicity?  Publicity is just about securing media. PR relies on media and other third-party channels to build relationships, influence and authority.   What’s the Difference Between Public Relations and Advertising?   Advertising uses a controlled message via a paid channel, while PR is earned through third-party validation, often in the...

pursue industry awards

When you walk into any advertising or PR agency, one of the first things you usually see is a wall or case full of awards. It’s a reminder that the agency does great work and is respected for it. You take the company seriously before you ever set foot in a conference room—where more awards likely await. Inexplicably, many companies outside the communications industry don’t follow the same strategy; in fact, more than one has told me they don’t need a “dustcatcher” for their office to know they’ve done a good job. However, awards and recognition from local and national organizations are so much more than the plaque or trophy that goes on a shelf—they’re a gold mine of marketing opportunity. For starters, they provide you with...

Hordes of public relations professionals, including Aker Ink Account Executive Taylor Holmes, descended on Phoenix for the Public Relations Society of America’s (PRSA) Western District Conference, spending two days networking with fellow PR pros and learning about the latest trends, tools and strategies to hone messaging and boost ROI for PR and marketing efforts. Among the workshops and keynote presentations covering a range of industry topics, Taylor absorbed numerous valuable tidbits that apply to business owners, especially in the B2B space. Key takeaways include: Get Creative – B2B companies have a wide variety of marketing tactics at their fingertips – in many cases, the opportunities available to B2B companies outnumber those available to B2C organizations. From trade publication outreach and email marketing to coordinating trade shows and...