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Tricky PR & Marketing Concepts Explained in 140 Characters or Less

In an age when brevity reigns supreme and the race for attention span is increasingly heated, straightforward lingo is appreciated and sought-after. In this spirit, I’ve broken down some common and often misunderstood PR and marketing concepts, Twitter-style. Here’s a peek into the industry using 140 characters or less:   What is Public Relations?  PR gets other people talking about and validating your business, namely journalists, influencers and people with authority in your industry.  What’s the Difference Between Public Relations and Publicity?  Publicity is just about securing media. PR relies on media and other third-party channels to build relationships, influence and authority.   What’s the Difference Between Public Relations and Advertising?   Advertising uses a controlled message via a paid channel, while PR is earned through third-party validation, often in the...