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Tricky PR & Marketing Concepts Explained in 140 Characters or Less

In an age when brevity reigns supreme and the race for attention span is increasingly heated, straightforward lingo is appreciated and sought-after. In this spirit, I’ve broken down some common and often misunderstood PR and marketing concepts, Twitter-style. Here’s a peek into the industry using 140 characters or less:   What is Public Relations?  PR gets other people talking about and validating your business, namely journalists, influencers and people with authority in your industry.  What’s the Difference Between Public Relations and Publicity?  Publicity is just about securing media. PR relies on media and other third-party channels to build relationships, influence and authority.   What’s the Difference Between Public Relations and Advertising?   Advertising uses a controlled message via a paid channel, while PR is earned through third-party validation, often in the...

Your FAQ Web Page is More Valuable Than you Think

At first glance, a frequently asked questions (FAQ) web page might not seem like anything special. It may pale in comparison to your flashier service or product pages. But what FAQ pages lack in glamour, they make up for in value. Although you might know your industry inside and out, a potential customer likely does not. A well-structured and easily accessible FAQ page can help you communicate product instructions, clarify complex processes, dispel myths and much more. In addition to supporting customer service in this manner, FAQs can play a role in lead nurturing, SEO and social media, among other tried-and-true marketing tactics. Some business’ FAQ pages are buried on their site, only found through a maze of links – and how is that helping anyone? FAQs...

Survey Says... Businesses Need a New Content Marketing Strategy

How much time is your team spending on content-related administrative tasks – like finding assets, getting correct product information, manually posting content and more – versus actually creating content? According to a 2020 survey conducted by London Research and Censhare, the answer is likely “too much.” The survey polled more than 727 business professionals working for brands, agencies and technology vendors, with an emphasis on internal marketing teams. Turns out, 60% of respondents said they’re wasting time on these time-consuming administrative tasks that, too often, put content creation on the backburner. Content marketing (when done right) can be highly beneficial for your business. It includes blogs, case studies, white papers, social media posts, infographics and videos. Depending on your industry and goals, content marketing can be used...

Storage West Turns to Aker Ink for SEO Content Development

Aker Ink is pleased to announce Storage West, one of the Western United States’ leading self-storage companies, has joined the client roster. We are helping the company optimize website content for nearly 60 locations around Arizona, California, Nevada and Texas. In addition to highlighting Storage West’s competitive advantages, we’re attracting new visitors seeking detailed information about the lifestyle, attractions and entertainment found in respective regions. Lauded for stellar content marketing, our team of writers combines the tenets of sound storytelling with technical knowledge of website usability and readability, as well as search engine algorithms and Google quality guidelines. We take a thoughtful approach to search engine optimization (SEO) that’s desired by both humans and search engines alike. Learn more about content marketing and marketing communication services at...

Why Your Cannabis Business Needs a Blog

The cannabis industry is full of creative, ambitious professionals aiming to leave their mark, making the competition steep for businesses that want to generate more brand loyalty, stand out in a crowded online space and connect with target customers. Attracting the right attention requires cannabusinesses to use “owned media channels” (i.e. online media properties that a company has complete control over) to their highest potential, including their websites, social media and blogs. Blogging can tie many marketing efforts together, driving more traffic to a website, providing valuable content for social media outlets and serving as an avenue to educate prospective customers in an industry where propaganda and half-truths are rampant. If your cannabis company doesn’t yet have a blog, or you need to reignite this tactic,...

A blog is often the core of a content marketing strategy, and can be a useful tool to showcase your company’s expertise and build a reputation as a thought leader in your industry. The internet is home to more than 300 million blogs (Tech.Co, 2017), so reaching your target audience isn’t as easy as publishing a few posts and crossing your fingers. While your content marketing strategy can include a variety of content such as case studies, white papers and infographics that can help you reach a wider audience, a blog is a great place to start. In order to optimize your ranking in search engine results and, by default, reach more readers, you must provide quality content that interests them and keeps them coming back....

Your website serves as a 24/7 storefront and is the core of nearly every marketing initiative. A solid, strategic website allows you to control how your brand is presented, how visitors are funneled throughout the various sections and acts as an informational hub for customers and prospects. Refreshing or redesigning your website is easier said than done. A website redesign project contains quite a few moving parts, so it is important to approach it with a logical plan. Determine Functionality & Visitor Flow Build out a sitemap and content outline to determine how many pages your site will have, how they will be organized and the information they will contain. Concurrently, think about how you want your site to function. If you simply want to provide information, you...

Arc Impressions, a Scottsdale-based printing company, and Just Roughin' It, a Chandler hiking and backpacking guide service, have tapped Aker Ink for website copywriting. Aker Ink specializes in writing copy that enhances SEO, or search engine optimization. For more information on enhancing your website or getting higher in Google, contact Aker Ink President Andrea Aker....