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How to Maximize Your Business’ Instagram Discoverability

Are new customers finding you on Instagram? According to Facebook (which owns Instagram), 83% of users say they use the platform to discover new products or services (2019). With such steep competition, how do you stand out in the crowd? Sponsored content is certainly one way, but it’s not the only way. Geotagging, business categories and hashtag searches are robust, offering a great opportunity for potential clients to find you through a simple search. The keys to using these tools are consistency, relevance and engagement. Instagram’s search engine is ever-growing, so it’s important to snag the valuable search real estate while it’s available. Harness the Power of Your Profile A 2019 Instagram survey reports 90% of users follow at least one business. Prior to following, they are likely...

Effective social media campaigns contribute to brand awareness, thought leadership and sales conversions. With an increasing number of companies turning to Aker Ink for targeted social media outreach, Aker Ink hired Tatum Shacklett as Social Media Strategist. Tatum is responsible for developing and executing all facets of organic and paid social media campaigns, including content development, community management, campaign conception, measurement and analysis. Additionally, she is overseeing all facets of influencer marketing strategies, from program management and analysis through engagement and promotion. “Tatum’s understanding of analytics and ability to develop data-driven campaigns is crucial for helping our clients get the best return on their investment and ultimately make better decisions,” said Aker Ink President Andrea Aker. “She brings the right strategic mindset, experience and fresh perspective to...

How to Spot Fake Social Media Influencers

The popularity of influencer marketing has grown significantly over the past few years. In fact, it’s projected to become a $15 billion dollar industry by 2022. Yet as more companies seek to grow their brands with influencers, they are running into roadblocks with fraudsters. Influencers are people who have built large and loyal social media followings for a particular expertise, knowledge-base or style. Especially popular on Instagram and YouTube, influencers post content about their everyday lives and use their influence to make money partnering with companies to promote products or services. This facet of marketing is most effective when the products that influencers promote are specific to their followers’ interests. If someone is a skincare influencer, for instance, she won’t have as much influence if she partners...

LGND Footwear Taps Aker Ink for Influencer Marketing, PR Expertise

Aker Ink is proud to announce Los Angeles-based LGND Footwear has joined the client roster. We are expanding the brand’s presence among fashion-forward men and fitness enthusiasts through social media, influencer marketing and PR. LGND shoes are designed to transition from the gym to the street, featuring the outward appearance of a combat boot with the sole of a running shoe. What’s more, this is a shoe line with a greater mission. LGND’s “Leave Your Mark” philosophy encourages people to pay it forward and build up others in their community. To support this mission, we are helping LGND manage a robust social media ambassador program with men and women who are committed to leaving their marks – in style. “The LGND founders bring incredible passion and excitement...

Benefits of Instagram Live

Social media platforms evolve at breakneck speed these days – and Instagram is no exception. With more than 1 billion monthly active users, the photo-sharing app, which is owned by Facebook, is among the top networks globally. To keep users engaged on the app, Instagram has released numerous new features in recent years, including Instagram Live. Launched in 2016, Instagram Live allows users to host a live stream for their followers via Instagram Stories. Followers can view the stream in real-time, or they can watch it for up to 24 hours after it ends. Viewers can comment on the live stream to ask questions and interact with the host in real-time.   What Makes Instagram Live Different from Other Social Tools? Instagram Live offers a few key advantages that...

Think Small for Big Results: The Business Case for Instagram Micro-Influencers

From fitness gurus and fashion icons to foodies and adorable animals, influencers have exploded on social media. If you are active on social media (especially Instagram), you have likely seen sponsored content from an influencer in the form of photos, videos, giveaways, custom discount codes and more. An “influencer” is a person who is able to affect the purchasing decisions of their audience due to his or her authority, knowledge or relationship with their audience. While influencers can be found on nearly every social media platform, Instagram has become a major hub for influencers in recent years, likely due to the platform’s highly visual components. Brands have taken notice of the growing influencer population, incorporating top players into their marketing strategies. According to SocialPubli.com’s 2019 Influencer Marketing...

Skilled at helping companies launch and grow their social media presences, Aker Ink Account Executive Taylor Holmes broke down social media best practices for personal and business use at the Arizona Court Reporters Association’s (ACRA) Midyear Seminar. Taylor shared tips for setting up and maximizing personal and company pages on Facebook, Instagram, LinkedIn and Twitter, explaining the benefits and nuances of each network. She noted that different types of content and posting strategies may perform better on one network over another, and that it’s important to vary up the types of posts shared to determine what your audience best responds to. While she handles numerous aspects of client accounts at Aker Ink, Taylor specializes in social media marketing. She guides clients through best practices for maintaining social...

Aker Ink President Andrea Aker has developed a four-part Twitter series that covers microblogging basics and best practices: Twitter Tips for Businesses How to Decipher Twitter Lingo Elements of a Custom Twitter Background Twitter Apps for Businesses "I've noticed that many businesses struggle with Twitter - how to use it and how often are among the most commonly asked questions I receive," said Aker. "It's important for companies to approach Twitter as a tool to share, educate and build relationships. It's not a platform to constantly push advertisements." Aker Ink offers free social media consultations. Contact us to set up an appointment. In just one hour, we can assess your current approach and provide you with essential tips and tools to help any social media campaign a success....