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Skilled at helping companies launch and grow their social media presences, Aker Ink Account Executive Taylor Holmes broke down social media best practices for personal and business use at the Arizona Court Reporters Association’s (ACRA) Midyear Seminar.
Taylor shared tips for setting up and maximizing personal and company pages on Facebook, Instagram, LinkedIn and Twitter, explaining the benefits and nuances of each network. She noted that different types of content and posting strategies may perform better on one network over another, and that it’s important to vary up the types of posts shared to determine what your audience best responds to.
While she handles numerous aspects of client accounts at Aker Ink, Taylor specializes in social media marketing. She guides clients through best practices for maintaining social networks, tactics to improve organic and paid reach, and opportunities to grow relevant audiences. She has most recently delved into the influencer facet of social media marketing, and is focused on revenue generation, measurement and overall business development impact.
ACRA is the largest professional association of court reporters in Arizona, advocating for the integrity of the profession and offering numerous educational and professional development opportunities and resources throughout the year.